WPP, a leading multinational creative transformation company has publicized a global partnership with the famous video sharing, social media platform TikTok. With the association, WPP agencies aim to leverage the global reach and cultural impact of TikTok. It allows WPP agencies and its clients not only to tap into the culture-shaping impact and wide reach of TikTok but also to benefit from the unique capabilities and access provided by this social media platform. Identifying the vital opportunities offered by digital content and short=form video for the brands, WPP will now have early access for advertising the developing products. As TikTok further develops its suite of products for brands WPP and its clients can remain at the pinnacle of innovations. WPP the first TikTok effects partner will also have the exclusive opportunity for collaborating with the select advertisers. TikTok will collaborate with the marketing API integrations and next-generation formats such as augmented reality offering, and also with its talented creator community for creating an extended diverse network of creators to partner with WPP as a part of its association. WPP will now act as the new Lead Agency Development Partner for the new creator-focused API’s. This will assimilate WPP‘s market-leading brand safety methodology and thus enables it to utilize its marketer data signals and unique brand at its extreme capacity. This will also aid the brands to acquire deeper insights on creators as well as to link with diverse voices’ and the creators to access their campaigns at the earliest. The partnership also pilots the co-creation of an industry-leading training and accreditation program for the WPP agencies which in turn assures priority access to the contents in various media and creative disciplines. The companies are also planning to conduct various market-leading researches. These researches will, in turn, guide the brands on TikTok to identify and follow the best practices. It also effectively implement data-informed strategies for driving active engagement on platforms. Through a first in its partnership in the industry, WPP aspires to provide more innovative solutions for their customers through the creative and engaging platform, TikTok.
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