Bengaluru, November 13, 2024: Wrangler®, the iconic global denim brand today announced the launch of six new Wrangler stores across six Indian cities, namely Ujjain, Goa, Indore, Bilaspur, Katihar and Bareilly. The new stores reinforce Wrangler’s commitment to making high-quality, trend-setting denim and apparel accessible beyond the tier-1 cities.
The new Wrangler stores located in both shopping malls and high-street locations, cater to growing customer demand in these regions. Each store spanning over 1,000 sq. ft offers customers a curated selection of Wrangler’s popular denim products and accessories in a modern retail environment. With the addition of these six stores, Wrangler’s retail footprint in India grew to 58 exclusive brand outlets (EBOs), with over 80% retail stores located outside of tier-1 cities, underscoring the brand’s focus on expanding its footprint in emerging markets.
“We are seeing a remarkable rise in customers from emerging markets, a clear testament to Wrangler’s status as a beloved global brand. A key shift we’re observing is the trend toward premiumization, with consumers eager to invest in high-quality products. Our premium Wrangler collections are achieving impressive sell-through rates, which speaks volumes about Wrangler’s lasting appeal and our customers’ growing desire for a more sophisticated shopping experience,” said Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler in India. “Our new exclusive brand outlets reflect our dedication to bringing Wrangler closer to our customers in high-demand regions, combining the ease of online shopping with the distinct, immersive experience of physical retail stores. We plan to open over 60 new retail stores for Wrangler in India over the next year,” he added.
ace turtle’s data-driven strategy, which harnesses insights from online sales to pinpoint high-potential cities, has revealed significant growth in online demand over the past year from Ujjain, Goa, Indore, Bilaspur, Katihar and Bareilly. This surge influenced the company’s decision to open exclusive brand outlets, bringing the complete Wrangler store experience to these markets. The newly launched stores mark a pivotal step in ace turtle’s mission to strengthen Wrangler’s footprint across India, offering customers nationwide a trusted and iconic denim brand.
