“The Big Bang of Do” study by Wunderman Thompson provides businesses and clients with easy and short guides on how to make crucial marketing and communication decisions amid COVID-19.
We have been facing an unprecedented situation like never before that too on a global scale. This pandemic situation has already affected all the businesses of the world in one way or another. The need for businesses to evolve and adapt to this situation has been long overdue. Brands should play their parts and stand up or it would be their inevitable downfall. Wunderman Thompson study says that South Asia sees this crisis as the breaking point for businesses and to sustain themselves they should also do more for the society as a whole rather than their profit alone.
The study titled “the Big Bang to do” which provides business and clients with easy and short guides on how to make crucial marketing and communication decisions amid COVID-19. The idea behind the study was that brands and businesses would have to be more innovative, careful, creative, and responsible in their actions and their communications with the consumers. Businesses and brands will need to calibrate and modulate their response to this pandemic crisis depending on the kind of need they are satisfying in the lives of consumers and the product and services they are providing them instead of sitting back and complaining about the economy.
In a study on Business and social good, it showed that more than 80% of consumers across various age groups believe that brands and big companies should take responsibility for improving the world.
Commenting on the study, Shaziya Khan the National Planning Director at Wunderman Thompson, India had said that “There has been a huge, collective wake up call for consumers and for businesses globally. Economic, social, and technological forces have combined like never before. This combination and its impact have been visceral, and in many ways, a great equalizer. Leading to a realization of what really matters. And acting on it, in feasible ways. We call it, the Big Bang of Do.”
