Xfinite’s Mzaalo, a blockchain-based gamified video streaming platform, has partnered with QLASH, a European esports organization, to strengthen the global e-gaming community. Following this partnership, QLASH players will be able to unlock the rewards ecosystem based on the Mzaalo blockchain, allowing enthusiasts to experience the gaming world up close and personal.
As part of this collaboration, QLASH users will receive Mzaalo rewards through which they can enjoy various services and benefits. These benefits include specially selected rewards for winners of QLASH daily tournaments, flagship monthly tournaments, and popular benefits related to Mzaalo’s Bid N Win, such as special esports coaching sessions, invitations to play with gaming influencers, and invitations to the Gaming Influencer team’s private tournament.
Mzaalo is an Indian over-the-top video-on-demand streaming platform developed by Xfinite Ventures FZ LLC. It is a next-generation entertainment platform that provides exclusive access to premium content and rewards program benefits for free. With more than 100 million viewers, Mzaalo has a collection of classic Bollywood movies from the 70s, 80s and 90s, new popular movies, along with movies in different languages like Tamil movies, Telugu movies, Kannada movies, Gujarati movies and Bengali movies. Along with originals, shorts, music videos, web series, TV shows, celebrity moments, sports, news and games. It is available for iOS, Android and web.
COO, Xfinite, Vikram Tanna said, “At Xfinite, we believe that entertainment and gaming are related to each other as fans and enthusiasts are constantly looking for an advanced experience. Mzaalo’s partnership with Qlash brings together the promise of decentralization and innovative engagement with the growing popularity of esports.
Luca Pagano, CEO of QLASH, said: “We are excited to partner with Xfinite’s Mzaalo. The rewards and benefits that Mzaalo brings to QLASH participants and users will build excitement in the e-gaming industry and set the tone for offering a more efficient gaming and content consumption experience!
According to Grandview Research, the global esports market was valued at $2,008.4 million in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 21.9% between 2022 and 2030. Due to the growing popularity of gaming tournaments, sponsorships, revenue, and impressive prize pools, millennials are already looking at esports as a professional career option.
Innovative engagement opportunities from blockchain-based entertainment platforms such as Mzaalo will further contribute to the growing popularity of esports among enthusiasts. Mzaalo is a digital platform that strives to change the world of entertainment for the benefit of its community. Using revolutionary blockchain technology. Mzaalo (xfinite Global Plc) headquarters is in Valletta, Southeastern Region, Malta.
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