Xiaomi TV has launched a multi-film promotion actualized by Lowe Lintas Bangalore. The promotions highlight Xiaomi Smart TV’s hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with Patchwall, a content collection platform.
Lowe Lintas Bangalore has built this promotion around the life of a father-son duo in every film; the son uses features of Patchwall to help his dad come out of adhesive situations. The films produced by Lintas CEX feature Manish Chaudhary in the father’s role and Prit Kamani playing the son. Three distinct features of the Patchwall are highlighted in the films – Universal Search, Kids Mode, and IMDb Ratings.
Talking about the promotions, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “In a world where people only look at the hardware features in a smart TV, what makes a TV smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV.
The precision in the shortly led us to craft a promotion that was both simple and engaging. While the stories are based on the features, we wanted to establish that overall communication doesn’t become just functional. Hence the idea of the father-son duo was fractured. This helped us package all the functional information in a fun storytelling format.”
Kris Lukose, Marketing Lead TV, Xiaomi India, said, “Over the last four years, we at Xiaomi have been working persistently towards our dedication to making great smart TV technologies available to everyone.
As a result, we’re the number one smart TV brand in the country today with a huge currency around different consumer groups in India. We are proud to have played an instrumental role in leading Smart TV adoption in India by offering consumers a deep combination of hardware and software on all our devices.
The software on a smart TV is a key determiner today with changing media utilization habits. And so, with this promotion, we want to push consumers to question how smart is their smart TV. With PatchWall on our smart TVs and its deep-rooted premium features like Universal Search, IMDb ratings, Kids Mode, and much more, we’re certain Xiaomi TVs are the smartest of all smart TV offerings today.”
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