April 29, 2013: XXX Energy Drink, a subsidiary of the JMJ Group which made its debut in 2010 has been doing really well in the Indian market post its launch and now to give more philip to the brand which is famous among the youth, it has signed in three model actors as brand ambassadors. XXX Energy Drinks Ltd. which is targeting tier-II and tier-III cities of India has signed Sunny Leone, Archana Vijaya and Sonalli Sehgall as its brand ambassadors.
Though Archana Vijaya and Sonalli Sehgal are famous in the modeling circles, experts believe that Sachiin Joshi’s Viiking Ventures is looking forward to capitalise more on the soaring popularity of Sunny Leone who has been having a real good time in the Indian film industry after making a controversial debut with Jism-2. Commenting on the signing of these three model actors, Sachiin J Joshi said, “the brand XXX stands for an Xciting Xtreme Xperience. With their varied personalities and backgrounds, I could think of no other three women who could be the perfect brand fit for XXX energy drink.”
XXX Energy Drinks had increased its target set in 2012 which was 30 per cent share of the market and to sell 7.5 lakh cans per month. In 2010-11 it was selling 2.5 lakh cans per month. The energy drink has been trying to increase its retail penetration in metros, mini metros and B towns and have been aggressively targeting the age group of 16 to 35 with its promotional campaigns. This move of signing the three popular models is surely going to add some spice to the brand in at least small towns looking into the soaring popularity of Sunny Leone.
