Inputs by Prerna Uppal, Chief Partnership Officer at KidZania India
2022 was all in all a good year for KidZania India! The parks, both Mumbai and Delhi NCR, witnessed a significant increase in footfalls. Furthermore, the year also saw KidZania partner with notable brands like Toppscholars, Laughing Cow, Sony YAY, Kinder Joy Natoons, and Kruti Parekh’s Magic Academy to introduce super exciting role-play activities for children and families. In addition, we hosted numerous school excursions and birthday parties.
This year saw marketing initiatives to connect with the families, schools and brand partners. We conducted several engaging events, such as the India Kids Summit and the KidZania Mommy Zummit, where several remarkable panellists and parent bloggers discussed issues relevant and relatable to most parents and their children.
We also marked the year by bagging a hat-trick of awards at the BW Applause & Experiential Marketing Awards, the Mid-Day International & Lifestyle Icons, and the Franchise India – Indian Education Awards. These awards which were in categories like Best Edutainment Program, Best Innovative Attraction, Excellence in Edutainment, Master Franchise of the Year, Best Experiential Marketing Platform and Best Edutainment Concept has pushed us to continue making KidZania one of the most loved family destinations.
As a safe and unique indoor theme park, KidZania empowers children to discover, explore and learn skills that will help them navigate the real world. It inspires and educates them through real-life role-playing activities as well as activities that encourage environmental stewardship, social consciousness and other life skills crucial for their growth. Over the years, KidZania has received global recognition for its unprecedented offerings.
For 2023, KidZania seeks to emphasise delivering world-class play and learning experiences for children and families who visit them. An increasing trend in various industries, including education, is phygital (physical + digital). Likewise, we have rapidly integrated technology into our activities in an effort to provide visitors with a physical learning experience that is real and engaging. The coming year will see KidZania partnering with remarkable brands to give the audience truly a great experience.
