Yellophant Digital, a Mumbai based digital agency from Merge Infinity Global has won the Digital and creative duties for Sugarcane juice brand, Cane Juicery.
The company now will handle social media content, Search Engine Optimization (SEO), ORM, Media planning, creative, and buying and strategy for all the freshly squeezed juice brands across all digital platform.
According to Jasmeet Singh, founder, Cane Juicery, said in an interview, “After looking for agencies across the board, we eventually found the ideal match for Yellophant Digital as somebody who recognizes perceives our brand’s drawn-out vision of Cane Juicery and somebody who had the option to team up with us on an everyday premise setting up the drawn-out arrangement. The ideas they’re bringing forward are new and out of the box, something that sets them apart. As our new partner, we are delighted to have them and look forward to a long-term friendship with them.”
Preksha Seth, the co-founder of Yellophant Digital, said, “Our approach has always been digital-first and we strive to establish this in the segment as a benchmark mark. We’re very excited to have Cane Juicery with us on board and we’re intrigued by Jasmeet’s brand dream. In the last 5 years, the cold-pressed juice category has evolved tremendously and we are pleased that we will be part of the digital journey of Cane Juicery and help the brand achieve its full potential. Our approach has always been digital-first and as a leading brand in the category, we aspire to build that.
The company also won the digital mandate for the Italian fashion brand, Cadini, late in July 2020. The agency will take on the physical, artistic, and marketing duties of the company while handling its social media presence as well. Post a multi-agency pitch was won to the account.
Yellophant was founded by Chimp&z Inc to provide digital marketing solution to India’s startups and SMEs. The headquarter of Yellophant is in Mumbai, headed by Preksha Seth.
