Yes bank is an Indian private sector bank that was founded by Rana Kapoor and Ashok Kapoor in 2004. It is headquartered in Mumbai and offers a wide range of banking and financial products for corporate retail customers through asset management services and retail banking. In 2020, the Reserve Bank of India (RBI) took control of this bank to save it from collapsing. RBI reconstructed the bank and now YES bank is owned by SBI that has a stake of 30% in the company.
Yes bank has recently launched its ‘Nayi Udaan Ki Nayi Zimmedari’ campaign. This campaign aims to strengthen the Micro, Small, and Medium Enterprises (MSME) segment by providing a range of products and solutions that are thoughtfully designed to complement their aspirations and needs while powering and protecting their personal and business journeys. YES Bank has taken many initiatives to help adapt its communities and customers to the unprecedented changes that occurred in2020 through its Zimmedari Se Tayyari campaigns. Following this series of initiatives, YES bank is now aiming to take another liable step forward towards collective advancement and prosperity. The campaign recapitulates the bank’s focus on creating a more rewarding and wholesome banking experience for its customers and also for MSME customers. It also aims to reignite their ambitions by contributing to an economic environment that is favorable to sustainable growth. The new campaign is promoted across digital and social media, OTT, OOH networks, digital news publisher networks.
The campaign was designed by BBDO and has been kicked off with a digital film that showcases real-life situations from the lives of MSMEs that are relatable and underlined the theme of ‘#Nayi Udaan Ki Nayi Zimmedari’ with relevant products while focusing on the solutions offered by the bank to expand and grow this segment. The offerings of YES bank are aligned with India’s ecosystem of micro-to-medium enterprises that are facing new realities. With YES MSME as a medium, the bank is trying to create numerous opportunities, partnerships, and resources for the segment to bring a positive outcome. The bank, through this campaign, aims to empower its customers with hope, confidence, and a renewed vision to step forward
