YES Bank has launched Yes Private Prime Credit Card for India’s affluent and ultra-high-net-worth individuals. This new product of the bank will offer global privileges and experiences beyond travel, lifestyle, hospitality, dining, entertainment, and wellness.
Yes banks new Yes private credit card is available on the Mastercard world elite platform. It is focused on high-net-worth individuals by offering exclusive service, features, and benefits that uniquely appeal to wealthy cardholders. The bank’s product is a by-invitation-only credit card that provides a unique customer value proposition along with a host of experiences.
The key benefits of the Yes Private Prime credit card include, travel privileges that are unlimited access to international & domestic airport lounges for primary and add-on cardholders and guests and also special privileges on airport meet and greet services and car rental services, hospitality privileges which include gift vouchers worth Rs 9,000 from Oberoi hotels and resorts – annual feature upon card renewal also include privileges across leading hotel chains globally like Taj, Intercontinental, Mandarin, and more luxury hotels, Golf privileges that are access to best-in-class golf courses in India and also in international destinations, entertainment privileges which include 50% discount on tickets for select events including buy 1-get-1 complimentary movie tickets on BookMyShow and other privileges like rare rewards program with never-ending rewards points, low foreign currency Mark-up of 1.75 percent.
According to Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, Yes Bank, the Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued high-end customers and also with this product we continue to strengthen our card proposition to the wealthy segment, giving them global access to differentiated services and experiences. The bank is confident that the extensive rewards and benefits bundled with this card will appeal to this segment.
According to Porush Singh, Division President, South Asia, Mastercard, that the company is pleased to partner with YES BANK for the launch of the Yes Private Prime credit card. India has more than 7 lakh millionaires, and the number is growing by 12-13 percent each year. These high-net-worth individuals show a high demand for premium services, experiences, and differentiated products and added that Mastercard world Elite- Yes Private Prime is specially designed to offer priceless moments to the wealthy individuals and to meet their diverse preferences with premium customized offerings. This product of Yes bank offers a combination of niche banking solutions and carefully curated lifestyle privileges.
