Mumbai, March 20, 2025: Investing is personal—and YES SECURITIES, a subsidiary of YES BANK, is making it even more so by embracing a client centric approach that adapts to individual investor preferences. YES SECURITIES is redefining how one invests, ensuring they have the freedom, flexibility, and insights to make informed financial decisions on their own terms.
YES SECURITIES has launched OMNI, an advanced investment and trading platform designed to empower investors to “Invest Karo Apne Style Se”. The OMNI app offers the flexibility to invest in diverse asset classes and investment themes. Whether one is a cautious long-term planner or a high-frequency trader someone who is just starting the investment journey, the platform caters to every investment style and risk appetite.
Anshul Arzare, MD & CEO, YES SECURITIES, stated, “Every investor is unique, just like a fingerprint. Every investor has a different investing style—some seek stability, while others chase market momentum. Some have monthly investment objectives while some invest in lumpsum. At YES SECURITIES, we believe that investing is unique to every investor. Our goal is to provide the tools, research, and technology that allow investors to make decisions on their terms, in line with their horizon, risk appetite and investment goals.”
With India witnessing unprecedented retail investor participation, the demand for customized investment solutions is on the rise. Recognizing this shift, YES SECURITIES is enhancing its investor education and research services to empower both first-time and seasoned investors. By providing the right insights and guidance, we aim to help investors navigate market complexities with confidence and the support they may need.
The launch of OMNI marks a significant milestone in YES SECURITIES’ journey to empower generations to invest wisely, securely and seamlessly. We strive to achieve this through cutting-edge technology and investor-centric solutions. Looking ahead, YES SECURITIES remains committed to simplifying access to markets and continuously enhancing the investing experience through innovation, education, and personalisation.
