Fastrack is one of the biggest leading sensational Indian fashion accessory retail brands has now come in front of us with its new campaign at the end of the year 2021 “Dress it your way” to mainly highlight the packs they have in their collection of autumn wear bags.
The main motive behind this campaign put forward by Fastrack is not only to position bags as an accessory but also to how important are bags in one’s daily life.
The film “Dance to your rhythm and Dress it your way” showcases different women wearing different outfits according to the situation right from traditional to western and Fastrack presents a unique bag according to the choice, style, and comfortability of the users and gives an exquisite look for the wearer’s style.
It also focused on women mixing and matching their bags with their outfits breaking the stereotypes that are being continued over years presenting ideal outfits.
In this film, Fastrack introduces three main bags from their autumn collection to us. The first is ‘The Fancy Pack’ which is styled with a fusion traditional outfit, the second one is ‘The Tote’ which is styled with workwear, and the last is ‘The Micro Sling Bag’ which is styled with casual modern wear.
Having a subscriber list of around 40k on youtube, the brand has attracted a good amount of sales in their bags with the bag collection.
The Marketing Head of the fragrance and accessories division of Titian Company, Kanwalpreet Walia stated that “Bags are no longer carried but worn” and the new campaign put forward by Fastrack initiates the same. “Dress it your way” focuses on the youth audience brings into a notion that bags are not just that make your needs done but also an essential element which styles you and your outfit and the comfortability you own from it makes up your confidence.
She also stated that the new autumn bag collection of Fastrack seeks out fashion and comprehends the youth enabling them to break into a lifestyle of their own, making them stand out and unique as the way they are just like Fastrack.
The collection presents a range of silhouettes starting from Fanny Packs, Shoulder Bags to Micro Sling Bags in various shades and sizes.
There are also great sales and exclusive offers of about 70% on Fastrack products despite the brand ranging from Wallets to Sling Bags to Work Wears and even Travel Bags happening on Amazon and Flipkart. If you are a member of the Fastrack family you could redeem your points as the year is making an end in your purchase and start a new wallet on the new year with Fastrack.
Fastrack with this campaign experiments with the different personalities the youth of the day holds and enables them to stand out from the crowd in their styles with the Fastrack collection of bags. “You do you” with Fastrack bags.
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