Young Janta Ko Yahi Mangta is the name of the brand campaign that Amazon mini ATV, the company’s free video streaming service, unveiled today. The two eccentric commercials, which include an astronaut and a ghost, underscore the desire of Indian youngsters to watch hatke or atrangi, or relatable and interesting stories.
The integrated campaign, which was conceived by Fatmen, pokes fun at tired tropes like hopeless romantic comedies and dull horror movies, which are no longer appreciated by today’s viewers when it comes to their entertainment preferences. Both advertisements conclude with a message from a helpful Amazon delivery representative alerting viewers about the fresh, fun, and cost-free programming on mini tv that is easily accessible on India’s biggest and most reliable online retailer, the Amazon shopping app.
Since its debut, Amazon mini tv has published several original, genre-spanning stories that have won numerous awards. From thrillers like Yatri Kripya Dhyan De and Murder in Agonda to web series like Crushed, Ishq Express, and Please Find Attached that present romance in a fresh new way, Udan Patolas offers a daring perspective on female friendships and relationships. It just debuted Case Toh Banta Hai, India’s biggest comedy show, where the country’s greatest Bollywood actors defend atrangi ilzaams.
It is directed by Riteish Deshmukh and stars Vicky Kaushal, Varun Dhawan, Rohit Shetty, Sara Ali Khan, Pankaj Tripathi, Shahid Kapoor, and more. The free AVOD (advertising-supported video-on-demand) service Amazon mini tv has experienced phenomenal growth over the past year, according to Girish Prabhu, Head of Amazon Advertising. Since January, our user base has increased by approximately five times, and we are dedicated to providing our fans with premium, exclusive, and cost-free material.
With a growing slate of innovative and exclusive programming across web series, comedy shows, and unscripted series, we are capitalizing on this momentum. “We are committed to providing our customers with high-quality ad-enabled content, complemented with ad technology to support businesses in showcasing their stories with the most technologically sophisticated customer base in the nation,” Prabhu continued. Amazon’s shopping app and Fire TV both offer free access to Amazon MiniTV. There is no need for Amazon membership.
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