The inaugural India edition of the YouTube Works Awards turned into announced its winners. The Awards recognize how main brands are successfully leveraging YouTube as a platform to have interaction audiences to drive business desires and pressure consumer engagement at scale throughout the united states.
Launched in advance this yr. in affiliation with Kantar for advertising and marketing launched among October 2019 and February 2021, the prevailing campaigns represent more than a few popular advertising and marketing codecs throughout seven categories, from 6-2d Storytelling to Multi-video Storytelling, and were selected with the aid of a 12-member jury comprising a number of the maximum reputable enterprise leaders and entrepreneurs within the country.
At some point of a time that was marked with the aid of numerous lockdowns and restricted creative production. The jury picked campaigns through Mondelez, which bagged both the Ruby and the Grand Prix for its ‘now not only a Cadbury’ ad, InMobi, Amazon high, Puma, Motilal Oswal, and upGrad because of the winners.
Announcing the Awards, Aditya Swamy, Director, advertising Partnerships, Google India, stated, “online video is that the gateway to the web for India. With 4 in 5 Indian clients valuing YouTube deeply, and viewership growing both in rural and urban India, YouTube has emerged as India’s preferred vacation spot for video content. I raise a toast to the game-changers across brand, innovative, Social media, and creator ecosystems that are shaping digitally turned India’s shift towards YouTube. With those awards, we attempt to highlight the most super work across the enterprise, the usage of information-driven insights and tech-powered storytelling to deliver actual effect for each sort of enterprise. I need to express my deep gratitude to the Jury for his or her thoughtful analysis of the entries and for choosing the stand-out work carried out in India on YouTube. I look ahead to everybody creating magic for brands by blending creative, information, and technology collectively.”
Talking about the important thing role YouTube served within the execution of the ‘now not just a Cadbury’ campaign, Anil Viswanathan, Senior Marketing Director, Mondelez, stated, “Our campaign concept became to support small business owners impacted through the COVID-19 lockdowns through hyper-personalization and hyper localization. each of these would no longer have been possible without YouTube which powered it to achieve the degrees of customization never carried out earlier.
Commenting on the Awards, jury member and Head of marketing, Bajaj auto, Narayan Sundararaman, stated, “’It turned into a notable experience to be at the Grand Jury of those Awards and view one of this huge quantity of top-notch innovative executions throughout groups. The triumphing campaigns stand out for their ability to harness target market insight and storytelling with the advantage of content material and context that YouTube uniquely affords to brands.”
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