For the primary time in two years, all of the kids felt the identical way: when will we return to school? Finally, the new school year has begun normally, and it’s time to welcome the scholars back to school.
Youva, the leading stationery brand from the house of ‘Navneet Education’, is all set to welcome the scholars with a newly designed fresh stationery range supported by a Back to highschool campaign.
Launching the campaign, Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva, said, “With students returning to high school, we thought of celebrating this event by launching a innovative campaign, “Happy hoke chale school hum”. We’ve got created an exciting film with our digital agency ‘ants digital’ that expresses the enjoyment of kids returning to high school. Students are able to reconnect with their schools and return to routine due to the new line and BTS campaign. There are challenges that we face as far as paper cost goes and that we have taken every effort to attenuate passing on the burden to our customers. But witnessing this sight of children going back to high school has created a large sense of pleasure for all people.
Sanjay Arora, CEO of Ants Digital, remarked of the debut of the brand film, “Happy hoke chale school hum,” “this can be one of our finest films that has changed state.” The entire film may be a narrative of all mothers who are witnessing their children’s journey over the last two years, as well as the fresh excitement that youngsters are experiencing as they prepare to return to high school. We had a lot of fun making this film, and we’re confident that all of the kids and their parents will enjoy it.” For the previous two years, the children’s learning and academic lives have been impeded by the lockdowns and limitations. During now, they were unable to participate in an exceedingly type of vital activities like physically entering the classroom, talking with the teacher, exercising, and playing on the playground with their peers.
Youva, as a student brand, has updated its stationery line, which incorporates notebooks, drawing books, paint brushes, crayons, poster colors, practical books, geometry boxes, and other items, with new designs and lively colors to welcome students back to highschool. When students close (apart from lunch boxes), they share their stationery and do the foremost bizarre things with it. More significantly, when pupils are at college, stationery helps them bond. The new Youva advertising exemplifies this thinking.
Youva items are accessible in India in the least stationery stores and on all eCommerce sites.
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