For us, the bond we share with our Mother incorporates a huge value. The emotional reference to them isn’t just strong but deep-rooted. The love for Mother within the Bhojpuri region extends even to the ethos of its culture and rituals were worshiping the Mother Goddess Chhati Maaiya is of immense significance.
The link between mother and son or daughter has also been an important theme in Bhojpuri movies. Like movies depict the earth to us, it’s our mothers who show us the world making it more meaningful. She is the one to cook for the night and eat the last reception. She is the one who doesn’t even have a weekend off. She is the one who will fast and make delicacies for everyone to feast on during a festival. She gives most to us. However, have we ever bounced back on what are we giving back to her? ZEE Biskope decided to relinquish back to the epitome of Indian ethos… The Mother!
ZEE Biskope elevates this Mother’s Day to acknowledge and honor Mothers for their untiring contributions to our lives. The brand devotes the day to the one who locks her dreams to fulfill ours, to the one who loves us unlimitedly without hoping to be loved, and to the one who crushes through the challenges of life with a smiling face only to make sure our well-being. The brand welcomes all to devote this Mother’s Day #MaaiKeNaam (in the name of Mother).
The channel stems this edge into three verticals: Channel #MaaiKeNaam, Maai Ke Din #MaaiKeNaam & Maai Ke Movie #MaaiKeNaam. The channel is motivated to grow from strength to strength and break new ground within the industry because of the last word Bhojpuri entertainer.
ZEE Biskope is obtainable on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), D2H (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
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