Bournvita – One of the most common ‘healthy’ chocolate health drink, hit the news headlines in the week gone by, raising questions in the consumers’ minds on reconsidering their purchasing decisions on such health drinks.
Revant Himatsingka, an Instagram influencer claimed that Cadbury’s Bournvita contains high sugar content in a viral video. The influencer said Bournvita’s tagline “Taiyari Jeet Ki” (preparation for victory) should be ‘Taiyari Diabetes Ki’ (preparation for diabetes) due to its high sugar content. Scientist and Nutrition specialist Dr. Abby Philips supported this claim and listed research papers in this defense on TheLiverDoc @theliverdr. The viral video and scientist’s claim further resulted in damaging the brand’s reputation.
To this. Mondelez International issued an official statement claiming that ‘All Ingredients in Bournvita are safe and within permissible limits as per the regulatory guideline’. However, the influencer deleted the video after receiving a legal notice on the same.
To investigate this controversial matter on powdered products further, Zee Business’ prime time show ‘Aapki Khabar, Aapka Fayda’ , invited a panel of health experts -Dr. Jagruti Sanghvi (Sr. Pediatrician, Nanavati Max Hospital) Dr. Swati Maheshwari (Sr. Physician), and Dr. Shweta Khandelwal (Head- Nutrition Research, PHFI). The panel discussion moderated by Deepak Dobhal, Senior Anchor, Zee Business, discussed facts about natural sugar, added sugars, the claim of ‘clinically proven’ claims by powdered products, responsible parenting etc. This spread awareness among widespread viewers on the importance of reading and understanding the nutrient value of each of the ingredients printed on each of the neatly packed products.
