ZEE Hindustan is one of India’s leading 24×7 Hindi News channels. It launches an extensive marketing campaign in Uttar Pradesh, Madhya Pradesh, and Delhi-NCR.
The channel launches a prelude for the marketing campaign with a 3D model installation of an 8 feet tall microphone in prime locations such as Nehru market, Indore market in Lucknow, Delhi, and Indore. They are also doing a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.
To accelerate the viewership of ZEE Hindustan, the channel is running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create awareness, brand recognition, and product sampling. This is a four-week contest that requires the audience to answer questions and prize money of fifty thousand rupees will be given to the selected lucky winners.
Anindya Khare, Head of Marketing, Zee Media Corporation Limited, said that within a short time, ZEE Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference.
He further said that this campaign is aimed at engaging with their viewers and gratifying the viewers for their channel loyalty. Their viewership on the digital platforms has also grown exponentially which is a testament to viewers’ trust in the Zee Hindustan brand. He said that they are positive that it will reflect in the viewership of other mediums as well.
Having its mark as one of the largest news networks in India with a healthy reporter strength, ZEE Hindustan is taking a turn to not just have a channel that is exclusively focused on delivering national news in Hindi. The channel offers its audience specially curated programs that cater beyond politics and debates by including shows on crime, health, lifestyle, etc.
Follow and connect with us on Facebook, LinkedIn & Twitter
