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HomeArticlesBranding/AdvertisingZee Tamil Sets New Record with GOAT WTP, Achieving 9.1 TVR

Zee Tamil Sets New Record with GOAT WTP, Achieving 9.1 TVR

Chennai, 27th January 2025: Zee Tamil, one of the top channels in the television industry, continues to entertain audiences with quality content through its fresh fiction and extraordinary non-fiction shows. As part of its stellar lineup for the Pongal festival, the channel aired the World Television Premiere of the blockbuster movie GOAT, which received a massive response from the audience.

Directed by Venkat Prabhu and starring Thalapathy Vijay, the film captivated audiences with its blend of action, emotion, and comedy, achieving great success at the global box office. Following its tremendous success, Zee Entertainment secured the satellite rights for the film and premiered it on January 12, 2024, ahead of the Pongal festival, generating significant excitement among viewers.

The premiere was celebrated in grand style at AGS Cinemas in Maduravoyal, Chennai, where fans gathered to celebrate the television debut of this superhit movie. The GOAT World Television Premiere has gained 9.1 TVR in the Tamil Nadu urban market, making it one of the highest-rated premieres on Zee Tamil. This milestone highlights the channel’s commitment to bringing blockbuster content that resonates with its audience.

Featuring a stellar ensemble cast, with names like Sneha and Meenakshi Chaudhary, Prashanth, Mike Mohan, Prabhu Deva, Jayaram, Yogi Babu, and Premji, and special appearances by Sivakarthikeyan and Trisha. GOAT has not only been a success on-screen but has also set new benchmarks for all upcoming world television premieres.

Passionate in Marketing
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