Zee Zest is preparing to lead the digital space by launching its new offering called ZeeZest.com. Since Zee Zest’s launch, it has been a leader in Television with more than 45% viewership share.
With its one-of-a-kind, differentiated content, the website has more than 3 million users, even in its soft launch phase. The website is a guide to lifestyle trends and news and is available on every screen, every platform that leads refined users to make informed choices.
Zee Zest has successfully created an ideal position and secured the no.1 position within weeks of its launch. It brings iconic and popular global shows to India, along with some originals like Goan Gullies, Grand Trunk Rasoi, India’s 50 Best with Chef Ajay Chopra, and From Fit Fab Feast with Huma Qureshi.
The website aims to provide global content across lifestyle genres in both an informative and entertaining way. It will pivot content based on national and international pop-culture trends.
ZeeZest.com plans to go beyond television and offer perceptive information across categories like Food, Culture, Style & Beauty, Homes, Travel, and Health.
These are spread across a range of formats like articles, shows, recipes, web stories, original videos, and multilingual. The website aims to create curiosity and to make the aspirational lifestyle attainable.
As of now, the most consumed content format remains videos. The web platform is aiming at catering to consumer needs through a variety of content across multiple formats. The website, along with access to Zee Zest shows, plans to host contests to better engage with users.
The website has well-researched and informative stories which were curated by various contributing authors. It features articles on leading Bollywood celebrities and popular influencers.
The health and nutrition space has famous faces like Luke Coutinho who were roped in to share their knowledge and expertise. The platform has a varied roster of influencers across all the categories like Anunay Sood, Sonam Babani, Sucheta Pal, Parth Bajaj, and Namrata Soni among others. It also offers services like providing influencer marketing solutions to brands.
Zeezest.com is an excellent platform for brands to advertise with 5.89 million monthly page views and more than 3 million active users every month.
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