National, 28th January 2025: ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller for millions, commemorated the 128th birth anniversary of “অপারেজয় বঙ্গসন্তান“ (the undefeated son of Bengal’s soil), Netaji Subhas Chandra Bose, through a series of special initiatives. With an exclusive association with Subhas Mela, a dedicated content lineup, and patriotic storytelling, ZEE5 is reaffirming its commitment to celebrating India’s rich legacy and inspiring the nation through powerful narratives.
ZEE5 is proud to be associated with Subhas Mela, an annual festival held in the honour of Netaji Subhas Chandra Bose in Kankurgachi, Kolkata. The month-long event, which is happening from 23rd January till 23rd February 2025, serves as a powerful platform for ZEE5 to engage with a passionate Bengali audience while paying homage to the legendary freedom fighter.
The mela, held over the course of a month, attracts a footfall of around 3.5 lakh attendees. To mark this association, ZEE5 has established a strong brand presence with extensive venue branding. As part of the initiative, visitors can use a discount code to redeem a ₹50 off on ZEE5’s Monthly HD plan.
ZEE5 is bringing historical and patriotic narratives to life through audio-visual screens showcasing its rich content array. The month-long festivities feature weekly interactive sessions hosted by an emcee, with special appearances by ZEE Bangla artists engaging audiences through live discussions, stage interactions, and captivating moments. The campaign is extending its reach with social media amplification, including behind-the-scenes videos and Netaji-themed trivia.
Speaking about the initiative, Shresth Gupta, Vice President of Marketing for SVOD and Global at ZEE5 said, “Netaji Subhash Chandra Bose’s legacy continues to inspire generations, and at ZEE5, we are honoured to celebrate his contributions through our content and on-ground initiatives. Through our association with Subhash Mela and specially curated programming, including regional content, we aim to engage audiences with powerful narratives that uphold the values of patriotism, sacrifice, and resilience. As a tribute to the undefeated son of Bengal’s soil, we are proud to bring stories that resonate with the Bengali audience, fostering a meaningful connection with their rich heritage and pride.”
As part of the celebration, ZEE5 also presents Subhaser Chokhe Khudiram, a 2.5-hour special edit from the iconic Netaji serial, showcasing the bravery and sacrifice of Khudiram Bose through Netaji’s eyes. Available on the ZEE5 app and connected TV platforms, the feature is being actively promoted via ZEE Bangla HD, social media, and performance marketing. Additionally, ZEE5 is spotlighting a collection of premium patriotic films celebrating India’s resilience, including Binay Badal Dinesh, Mukti, Abar Proloy, and Panther.
Through these initiatives, ZEE5 continues its legacy of bringing meaningful and thought-provoking content to audiences across India. As the nation remembers Netaji Subhas Chandra Bose, ZEE5 stands committed to storytelling that echoes the values of courage, patriotism, and resilience.