~The month-long campaign, starting from 10th August, will stream 61 premium titles across languages for free~
As a part of ZEE5 Manoranjan Festival, ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, announces the launch of ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign to commemorate India’s 78th year of Independence. Under the campaign, ZEE5 offers free access to 61 SVOD titles between 10th August and 8th September 2024. The initiative is in line with the brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.
The line-up features successful titles across 8 languages: Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, and Malayalam, highlighting the rich cultural and linguistic diversity of India. The month-long campaign showcases some of the most prominent titles including URI: The Surgical Strike, State of Siege: Temple Attack, Attack, Zombivli, Veergati, Har Har Mahadev, Valimai, Republic, Head Bush, Parineeta, Keedam, Maurh, among others.
Manish Kalra, Chief Business Officer, ZEE5 India said, “At ZEE5, it has always been an endeavour to democratize the accessibility to best-in-class entertainment while offering better value propositions to our consumers. We have designed the ZEE5 Manoranjan Festival to cater to the growing appetite for quality content across multiple markets, including the tier II and III cities. The campaign underscores our dedication to offer diverse, engaging stories to our viewers, and the ZEE5 Manoranjan Festival is a celebration of that promise.”
Abhirup Datta, Head of AVOD Marketing and YouTube Revenue, ZEE5 India said, “Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. With ‘Azadi Ka Jashn, ZEE5 Ke Sang’, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period. It is our commitment to foster an inclusive entertainment landscape where every consumer on the platform can experience quality storytelling.”
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2024 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers.
