India, October 7 2024: ZEE5, India and Bharat’s largest homegrown video streaming platform and the OTT arm of ZEEL, proudly returned as the title sponsor of Kyoorius Designyatra 2024, for the second consecutive year. The three-day event, held from 26th to 28th September in Goa, offered a prestigious global platform for design and creative professionals across industries to showcase their work, collaborate, and celebrate artistic innovation.
At Kyoorius Designyatra 2024, ZEE5 organized an immersive experiential zone and workshop on Design, UI/UX, Product Ideation, and Creativity lead by Vatsal Chaoji, at the event that attracted a large audience. ZEE5’s Replay & Reimagine Contest, featuring movies ‘Gyaarah Gyaarah’, ‘Sirf Ek Bandaa Kaafi Hai’ and ‘Gadar 2’, saw 3 young winners that showcased their immense creative prowess.
Esteemed names like Ambrish Arora (Founding Principal at Studio Lotus), Aaquib Wani (Founder & Director of Aaquib Wani Design), and Suresh Eriyat (Director of Studio Eeksaurus) also graced the event with their expertise and vision, with a total of 22 speakers; coveted legends from the international circuit.
Mr. Manish Kalra, Chief Business Officer at ZEE5 India, said, “Designyatra stands as a premier platform, bringing together global representation across industries to celebrate and showcase design excellence. At ZEE5, our commitment has always been to elevate the platform experience through various touchpoints, where design plays a crucial role in shaping our product offerings. We extend our gratitude to our partners for uniting the brightest minds in the creative industry, paving the way for a new era of design innovation.”
Rajesh Kejriwal, Founder CEO, Kyoorius said, “Kyoorius Designyatra in 2024 transformed into an Academy of Play, bringing together an anti-disciplinary speaker roster to inspire the next generation of design in India. The Kyoorius Design Awards 2024 has seen an influx of entries and is a testament to the growth and power of design in India. This is made possible by ZEE5’s continued commitment to find India’s design excellence a spot on the global stage and inculcating an immense culture of design within their own practice.”
Experience zone:
Designyatra 2024 proved to be a remarkable event, bringing together global talent to reimagine the future of design. This year, ZEE5 partnered with the platform to deliver an exciting and interactive challenge, inviting designers to reimagine the posters of iconic movies such as Gadar and Sirf Ek Bandaa Kaafi Hai. The theme, centered around reimagining cinematic classics, allowed participants to push creative boundaries and showcase their design excellence. The experience on-ground created a ZEE5 Hall of Fame and allowed contestants to use a medium of their choice to create their designs including iPads and an iMac. With giveaways and special gratifications for the most outstanding designs, the event celebrated innovation, creativity, and the magic of visual storytelling.
Sessions by ZEE5 Senior Management
Vatsal Chaoji, Head of Product Development at Zee, along with his team created a card-based game that allows designers to understand and ideate products in a more meaningful manner based on the end-user. This is a process that Vatsal and his team are building internally to boost ZEE5’s tech capabilities and create learning opportunities for their team.
The event saw attendance from students, industry veterans and designers from across geographies, who came together to celebrate design and discuss fresh narratives to match the flux of life, with ZEE5 at the forefront. Designyatra is a truly anti-disciplinary conference, hosting designers from the fields of graphic, interior, product, industrial, furniture, and many more.
