India, 21st August 2023: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, steals the spotlight at the Indian Marketing Awards – South that was held at Taj MG Road, Bengaluru by winning six awards across different categories for its blockbuster films Ayali in Tamil and Vikrant Rona in Kannada. ZEE5 bagged the accolades for Best Marketing Campaign of the Year, Best Use of Digital Marketing/ Social Media – Media, Best Use of Omni Channel Marketing, Best Use of OOH, Best Talent/Influencer Marketing – Social Impact and Best Ocassion/Festive based Marketing Campaign.
Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, “The southern region of the country stands as one of our strongest markets, and to receive recognition for our efforts here is exceptionally rewarding. It’s truly heartening to witness our team’s marketing endeavours being acknowledged on such a prestigious platform. I am thankful to the team members, the partners and the viewers who have been our biggest allies in achieving the growth that we aimed for. We look forward to engaging with our audience across the country with more such campaigns and real relatable content.”
ZEE5 won the following awards:
Ayali
- Gold for the Best Marketing Campaign of the Year
- Gold for the Best Use of Digital Marketing/ Social Media – Media
- Gold for the Best Use of Omni Channel Marketing
- Silver for the Best Use of OOH
- Silver for Best Talent/Influencer Marketing – Social Impact
Vikrant Rona
- Silver for the Best Ocassion/Festive based Marketing Campaign
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2023 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers.
