-The campaign aims to boost AVOD content adoption on Connected TV devices
India 2nd September 2024: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, introduces its latest AVOD brand campaign, “ZEE5 TV Dekha Kya”, to increase the adoption of connected TVs. The latest TVC highlights the availability of AVOD content on Smart TVs and is currently on air across broadcast, streaming, and digital platforms. Launching this new campaign, ZEE5 reaffirms its commitment to educating users about the flexibility and convenience of watching their favourite TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV.
The TVC humorously addresses a scenario of missing out on TV shows due to the constraints of traditional broadcasting schedules. The promos feature a disgruntled wife and mother, who missed her TV show, and is introduced to the concept of watching ZEE5 on a connected TV by her child. The child explains how ZEE5 allows users to move beyond the limitations of scheduled TV programming, offering a wide array of content that can be accessed anytime, anywhere.
Speaking about the campaign, Manish Kalra, Chief Business Officer for ZEE5 India stated, “We aim to connect with our audience in innovative ways to reinforce ZEE5’s AVOD identity through ‘ZEE5 TV, Apna TV’. The ‘ZEE5 TV Dekha Kya’ campaign reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. With the rise of connected devices, this TVC gives viewers the flexibility to enjoy their favourite content directly on their smart TVs, anytime, leading to an on-demand, high-quality viewing experience.”
To reach a wider audience, the campaign will be available in multiple languages, including Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam. This inclusive approach ensures that viewers from different regions across India can enjoy the benefits of ZEE5’s extensive library of content, tailored to their preferences and languages.
