Bacardi Ltd., the world’s largest privately held spirits company, has over 200 brands and labels, including Bacardi rum, Grey Goose vodka, Patron tequila, Dewars’s Blended Scotch whisky, Bombay Sapphire gin, Martini vermouth and sparkling wines, Cazadores 100% blue agave tequila, and other leading and emerging brands like William Lawson’s Scotch whisky, St-Germain elderflower liquor, and Eristoff vodka. Bacardi Ltd. established 160 years ago in Santiago de Cuba, employs over 8,000 people, manufactures in 10 countries, and sells its brands in 170 countries. Bacardi International Ltd.
By 2030, 26% of Indians would purchase high-quality brands and 24% will buy new alcohol categories, according to the Indian Council for Research on International Economic Relations (ICRIER). India’s Dewar’s 8-Year-Old Japanese Smooth Mizunara Oak Cask Finish Scotch Whisky suits customers. Innovation Series.
“One of the significant enhancements we have introduced to the entire marketing strategy at Bacardi in India this year is our focus on localization grounded in understanding the complexities of the Indian consumer,” Zeenah Vilcassim, Director Of Marketing.
Bacardi markets utilizing consumer insights.
Bacardi India always prioritizes consumers. Customer value is our main goal. Customer incentives reveal preferences. Consumer insights help us connect. In its 13th year, the Bacardi NH7 Weekender has become the go-to music festival and brings Bacardi’s idea of pushing people to do what inspires them and delivering innovative ways to engage with friends at the event they love to live.
They listen to customers and enhance their experience. Our competitive edge is this perspective.
Bacardi marketing this year?
One of the biggest changes we made to Bacardi’s marketing approach in India this year was their commitment to localization based on consumer knowledge. Advertising to India’s diverse people, cultures, and consumers keeps you relevant.
They’ve done considerable market research in India over the previous two years, which has revealed what works and what doesn’t for different sectors. We intend to stick to our global brand strategy while engaging with consumers in meaningful ways this year.
Its India product growth plans?
Product innovation engages customers. With over 200 brands, 28 of which are in India, they will always introduce products and brands that provide value to the Indian consumer, who wants a better drinking experience. They just introduced Legacy, Dewar’s Japanese Smooth, and Good Man brandy in India. In five years, they want Bacardi India to be a major brown liquor competitor. Expect more competitive and intriguing innovation in this area.
How is Bacardi generating consumer-focused experiences?
Bacardi India improves client experiences everywhere. They must adapt to consumer needs, which is challenging yet fascinating. We must adapt to client preferences. They hosted a 4,000-person virtual event for Casa Bacardi‘s 2019 launch and pledged to an entirely virtual BVS Season 5 experience throughout the pandemic, demonstrating our quickness and inventiveness.
Breezer Vivid Shuffle Season 6 and the 13th Bacardi NH7 Weekender returned this year.
They’ll keep adapting, innovating, and connecting consumers to their favorite experiences
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