Fast&Up to distribute lakhs of hydration supplements across Zepto’s stores in 80+ cities
27th March 2025, Bengaluru: As India gears up for an intense summer, Zepto and Fast&Up have joined forces to support those who keep the quick-commerce engine running—Zepto’s delivery partners, packers, pickers, and store staff. Through this initiative, Fast&Up will distribute lakhs of hydration supplement packets across Zepto stores in 80+ cities, benefiting over 1,00,000+ frontline workers who brave the heat to deliver essentials within minutes.
With rising temperatures predicted across the country, hydration and well-being become a critical focus. On average, a Zepto delivery partner spends 5-7 minutes per run, navigating short, pre-mapped residential routes to fulfill the 10-minute delivery promise. While each Zepto store provides a dedicated resting area with access to drinking water, refreshments, and clean washrooms, the nature of their work requires frequent outdoor exposure. This collaboration marks a first-of-its-kind effort where brands listing on Zepto’s platform contribute directly to the well-being of delivery and store personnel, with Fast&Up leading the way.
“At Zepto, our people are at the core of everything we do. Our delivery partners and store teams ensure our promise of speed, and it’s our responsibility to ensure their well-being,” said Vikas Sharma, Chief Operating Officer, Zepto. “The summer months can be tough, and this partnership with Fast&Up is our way of ensuring hydration support at scale.”
As part of this drive, select Zepto delivery partners also had the opportunity to meet Bollywood star, Investor and Brand Ambassador of Fast&Up Varun Dhawan, who joined the distribution efforts in Mumbai, interacting with riders and acknowledging their relentless commitment to quick commerce.
Varun Khanna, CEO, Fast&Up, added, “We are proud to team up with Zepto to hydrate its delivery personnel who are the frontline workers of this fast-paced industry. The collaboration aligns perfectly with our mission of Hydrating Heroes where we empower everyday heroes who make life better for millions of Indians. Our belief is that Fast&Up Reload is not only for athletes but for every Indian. Every good action needs good energy.”
Fast&Up Reload made the perfect sense for this distribution drive because it is high quality fast-absorbing electrolytes, vitamins, and minerals that offer a quick and effective solution to replenish hydration and boost energy. The product helps prevent dehydration, fatigue, and reduces the energy drain that is common during summer heat. The Fast&Up x Zepto partnership sets a benchmark for brands looking to make a real-world impact beyond transactions—bringing care and support to the very people who keep India’s fastest deliveries running.
