Jan 8, 2013: Hyderabad based Zinda Tilismath, the Unani herbal medicine brand for cold and cough is all set to enter the throat lozenges market under the brand name Zint. Zinda Tilismath is a 93 year old herbal medicine brand and was founded in 1920. Zint brand of lozenges will be competing with brands like Vicks, Halls, Strepsils and Mint. These lozenges are sold as either a mouth refreshing product or as throat relief tablets. Zinda Tilismath has already started test marketing Zint which will be marketed as a cold, cough and headache relief product based on Unani medicine and the main ingredients of it would be alkanet root, camphor, menthol and eucalyptus oil. Zint would be coming out with a tag line “The word is going herbal, what about you”
