Zippo expects to double its business in the market by 2022. Zippo, a globally recognized manufacturing company. Producer of the iconic Zippo Windproof Lighter announced that it is planning for a significant expansion in India. In 2020, the company opened its first-ever wholly-owned subsidiary in India.
Zippo Lighters India PVT LTD, to expand the reach and improve efficiencies in the market it made a new partnership with Bhawar and working with it.
Zippo in India has a heavy force on e-commerce players, and the major retailers include Amazon, Myntra, and Tata Cliq Luxury. Brands continue to expand their e-commerce at zippo.in website.
Zippo is also selling offline at a variety of destination retailers, gift shops, and others. In the Market, Zippo has a pocket lighter collection which is having a limited stock edition, and products ranged from INR 2149 to 9499.
Across all markets, Zippo attracts a diverse group of individuals who value their products and have confidence while reflecting their personalities.
Due to the pandemic, there is a lot of impact on businesses all over the world. And many companies are changing their strategies, also zippo is adapting to changes. For driving, sales and marketing companies focused more on digitally based offerings. Targeting of e-commerce channels of distribution, and finding new ways to interact with the customers.
Ogilvy has been named Zippo’s Agency of Record in India for full-funnel marketing efforts support of brands expansion. In the future Expanding in-market staff and work closely with key retail partners in both the e-commerce and brick- and- motor channels to double its business in India.
Lucas Johnson, Associate Vice President Zippo Global Marketing, said India has Zippo’s high expectations for near and mid-term growth. Not only in India, globally there is a high potential for zippo, such as China, Indonesia, etc. But there is the highest growth rate in India for Zippo.
Educating consumers about authentic Zippo windproof lighters and telling them about the difference between the True Zippo products and the “wannabes” among the brands. On another side of the business, Zippo is working with e-commerce retailers to identify fake and damaged products that will be removed from the sites. Also, Luca, with the help of the third-party investigators finding the sources of counterfeit products and working with local authorities.
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