The campaign showcases the ease, comfort and convenience of shopping for intimate wear on Zivame.com.
India’s no 1 intimate wear destination,Zivame.com has announced its new brand campaign launch that showcases the ease, comfort and convenience of shopping for the ultimate collection of intimate wear found on Zivame.com
In a conscious category like intimate wear,Zivame.com can be the ultimate guide and can even boost up the confidence in oneself and create one’s own companion that not only helps understand oneself and also unique needs as well but it also helps navigate through the process of finding the perfect intimate wear to be found.
Zivame.com is that friend who Gets You!
The campaign has three films each is built on a strong consumer insight. Film one showcases how lack of variety in your lingerie when restricts the outerwear choices and possibilities. It offers the simple solution of unearthing a wide range of varieties on zivame.com with an estimate of 50K+ styles and 100+ varieties of brands. Film 2 highlights the malaise of wearing the wrong shapewear size and how it can lead to missed opportunities. Zivame is the perfect destination as it provides the Zivame Fitcode where one can find the right size and profile well to get their perfect fit. Last, in film 3, they portrayed the disconcertment and the judgement a woman faces while shopping for this category and highlighted how Zivame.com gives them a comfortable and cautious shopping experience. These films showcase how difficult it is for women to go shopping for their most intimate wear where they are just insecure about the eyes around them and do not get according to their comfy where there will not find many brands or varieties.
COO of Zivame, Lavanya said that the campaign not only helps in conveying that Zivame’s category expertise but also gives an assurance of being a platform which understands women like a friend which helps in meeting her unique needs.
Sachin Kamble, National Creative Director, Leo Burnett, said that the campaign is also meant to address the common problems faced by the women in folklore while shopping for their intimate wear and how zivame.com simplifies and transforms this experience for customers.
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