The online retailer for intimate apparel, Zivame, has announced the launch of a new brand campaign that highlights how simple, comfortable, and convenient it is to shop for intimate apparel on Zivame.com.
Zivame.com is your confidante and your guide in the delicate world of intimate wear. Zivame.com not only recognizes you and your particular demands but also aids you in selecting the ideal intimate wear. Zivame.com is the ally who understands you!
Each of the three films in the campaign is based on a significant consumer insight. The simple solution of discovering a wide range of diversity on zivame.com with 50k+ styles and 100+ brands is presented in Film 1, which shows how a lack of variety in your undergarments restricts your outerwear choices. The awkwardness of using the incorrect bra size and how it might result in missed opportunities are also highlighted in the second film.
One can discover their ideal size and profile and obtain the ideal fit with the help of the Zivame Fitcode. Film 3 shows the shame and scrutiny a woman encounters when buying in this category and emphasizes how zivame.com offers them a private, cozy, and covert shopping experience.
According to Lavanya, COO of Zivame, “The campaign not only communicates Zivame’s category expertise but also delivers the assurance of being a platform that understands women like a friend and meets her specific needs.”
The campaign covers the typical issues that women encounter while shopping for intimate apparel and how zivame.com makes this process easier and more enjoyable for customers, according to Sachin Kamble, National Creative Director at Leo Burnett.
The goal of Zivame’s new brand campaign, which was just revealed, is to highlight how simple, comfortable, and convenient it is to buy intimate apparel on Zivame.com.
One of the movies illustrates how having limited options for underwear might limit one’s options for outerwear and gives a solution of finding the variety on zivame.com. The second one emphasizes how uncomfortable wearing the incorrect bra size may be and how it can cause opportunities to be lost.
The third movie, meantime, illustrates the discomfort and criticism a woman encounters while shopping in this sector and emphasizes how Zivame offers them a private, cozy, and covert shopping experience.
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