National, July 2, 2021: Zivame, India’s leading women’s intimate wear destination presents the first ever Virtual Fashion Show in the Indian intimate wear space. In keeping with Zivame’s trademark of breaking barriers and making intimate wear more mainstream, Zivame has collaborated with influencers and built an event that showcases real women in the best sellers of the season.
The Virtual Fashion show had Zivame women walking the ramp from home featuring collections across Lingerie, Shapewear, Activewear and Sleepwear.
Speaking about the fashion show, Khatija Lokhandwala, Head Marketing, Zivame, said, “Breaking the mould is a Zivame trademark and thus organizing a Fashion Show featuring real women showcasing intimate wear is par for the course for us. The aim was to bring the runway experience to all women, right to their homes and do it in a way that makes it relatable. The response to the fashion show has been overwhelmingly positive with consumers loving the inclusive experience”.
