In an unprecedented move to celebrate and preserve India’s spiritual legacy, Zee Media Corporation Limited is proud to announce the launch of Zee Kumbh, a dedicated YouTube channel offering a spiritual digital experience of the revered Maha Kumbh. This landmark initiative brings the sacred festival, which draws millions of devotees to the banks of the Ganges, to a global audience for the very first time. Through this channel, viewers can access this transformative event’s rich rituals, cultural traditions, and profound spiritual essence in multiple Indian vernacular languages.
Zee Kumbh is set to offer an immersive digital experience, with live streams of the iconic Shahi Snan (Royal Bath), one of the most significant Hindu rituals. The channel will also feature in-depth cultural explorations, spiritual discourses from renowned saints, and heartwarming stories of devotion from pilgrims. In addition, viewers will receive real-time updates on processions, key events, and vibrant celebrations throughout the festival. With its diverse and rich content, this YouTube channel looks forward to ensure that the Maha Kumbh’s spiritual energy is shared across the world, fostering a deeper connection to this sacred occasion.
The Maha Kumbh, held once every 12 years, is the world’s largest spiritual congregation, deeply rooted in Hindu mythology and a profound expression of faith and unity. Bringing together ascetics, Saints, Sadhus, Sadhvis, Kalpvasis, and millions of pilgrims from diverse backgrounds, it is a journey of spiritual awakening, blessings, and redemption. As the world prepares for the next Maha Kumbh in 2025, this initiative by ZMCL aims to bridge the gap between the festival and those unable to attend, offering a digital connection that preserves and shares the essence of this monumental event with audiences across India and the globe.
Mr. Rahul Sinha, Managing Editor of Zee News, said, “The Maha Kumbh is a profound spiritual phenomenon that transcends time and boundaries, uniting millions in faith, devotion, and tradition. By harnessing innovative storytelling, advanced technology, and meticulous content production, we aim to capture the sanctity, scale, and spirit of the Maha Kumbh. Our mission is to ensure that every viewer, whether at home or abroad, feels deeply connected to the essence of this sacred journey, making the Maha Kumbh accessible to all like never before.”
Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited, added, “As a leading media organization, Zee Media is honoured to play a pivotal role in bringing the Maha Kumbh closer to audiences across India and beyond. Through comprehensive coverage and a digital-first approach, we are dedicated to preserving the event’s sanctity while offering viewers an enriching experience of this once-in-a-lifetime gathering.”
The newly launched YouTube channel marks a milestone in Zee Media’s dedication to showcasing India’s cultural and spiritual heritage through modern technology. As the Maha Kumbh draws near in 2025, ZMCL’s new IP will ensure that the festival’s timeless rituals, cultural narratives, and spiritual journey are shared with the world, creating a lasting digital legacy for future generations to connect with and experience.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 21 News channels, reaching more than 555+ million viewers in current year through its linear properties.
