Times Network, India’s broadcast network is planned to expand its digital print at the international level. Times Network has announced a strategic based partnership with Airtel TV to launch zoOm in Nigeria. This is a great step taken by both Times Network and Airtel TV. This would help the brands to expand their network connection on a wide level. They are planning to target a wider range of audiences. zoOm always entertains its viewers and it is almost more than a decade. zoOm come up with engaging, interactive, and premium entertainment content and it includes Bollywood Music, Bollywood news, trends lifestyle, and fashion. It is always focusing on entertainment activities. Packing real, conversational, and multi-lingual entertainment, the network caters to the preferences of young Indian and south Asian audiences with the recent arrival of zoOm in the region.
The particular channel is available to every subscriber of Airtel Nigeria on the Airtel TV app. The app of Airtel TV is available on iOS and Android. The targeted audience is all the people who love the entertainment and the location is Nigeria. zoOm is an Indian channel which is based in Mumbai. The glamour and entertainment television channel primarily cover Bollywood. This is launched in September 2004 and mainly caters to urban audiences.
Jagdish Mulchadani, COO and Executive President of Times Network mentioned that They are very excited about the new partnership. They are happy for the maiden launch on Airtel Nigeria through Airtel TV. zoOm is a pioneer in delivering the best of Bollywood entertainment and it has become India’s youth entertainment destination. Times Network is extremely confident in the new launch and they are thinking that it will satisfy the preferences of the Indian Diaspora in Africa. Dinesh Balsingh, Chief Commercial Officer, Airtel Nigeria commented that Airtel is widening the Airtel TV platform for delivering entertainment to generate excitement and happiness for the customers. In total, this step is going to make a change in the entertainment history of Nigeria. zoOm is going to deliver the Bollywood entertainment content exclusively for the viewers. Indian Diaspora will enjoy and celebrate it.
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