Mumbai, 24th February 2025: Zouk, a proudly Indian lifestyle brand, welcomes National Film Award winner Kriti Sanon as its Brand Ambassador. Known for her effortless style and strong connection to modern Indian fashion, Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design.
Zouk has redefined bags by infusing them with Indian craftsmanship, thoughtful design, and modern functionality. With this collaboration, the brand aims to further strengthen its presence in the bag space, reaching more consumers who appreciate style with functionality.
Disha Singh, Founder of Zouk, shared her excitement about the partnership, stating, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
Pradeep Krishnakumar, Co-Founder of Zouk, added, “Partnering with Kriti Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.”
Kriti Sanon expressed her enthusiasm, saying, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
With over 12 lakh happy customers, Zouk continues to expand its presence both online and offline. The brand has opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, bringing its unique designs closer to consumers. Strengthening its commitment to functional and stylish everyday essentials, Zouk has also recently launched its women-first luggage line, designed to cater to modern Indian travelers.
