Zymrat, a D2C performance wear business dedicated to providing world-class athleisure goods for the Indian market, has released a new brand video encouraging everyone to #BackToDiscipline in the new normal world brought on by the coronavirus pandemic.
The COVID-19 pandemic had upended and turned everyone’s lives upside down for two years, forcing them to isolate themselves indoors and eventually work from home. However, due to a lack of regular workouts or modest exercises while living within four walls, WFH fatigue and ‘pandemic weight’ have resulted in decreased energy and stamina, causing people to tire rapidly.
Now that the country is beginning to open up, everyone needs to break free from their two-year epidemic habit, get outside, and resume their normal routines. As a result, an active lifestyle—in whatever form it takes—is the order of the day.
Zymrat, as a performance clothing company, recognizes and sympathizes with the difficulties that everyone endured throughout the pandemic. Nonetheless, the brand feels that getting #BackToDiscipline is the best way to move forward. Its most recent advertising video brilliantly depicts this thought process via the eyes of a boxing champion who was pressured to live an unhealthy and lazy lifestyle during the pandemic.
Photos and recollections of his earlier accomplishments as a boxer, on the other hand, urge him to return to working out with Zymrat’s athleisure apparel, which features SuperSilva and The Ball Cooling Technology for light and heavy exercises. The brief video efficiently conveys the concept that leading an active and healthy lifestyle is critical in today’s world.
As a performance clothing brand, we saw the need for a rallying cry for all of us to get back to old habits, and #BackToDiscipline is just that, is the expression by Ujjawal Asthana, Co-founder, and CEO of Zymrat, on the brand video’s debut.
In the words of Ankita Riva, Zymrat’s co-founder and COO: the campaign is a true reflection of the experiences in India and around the world with Covid. But now is the time to get back into running, moving, and eating a nutritious diet. “It’s time to #ReturnToDiscipline.”
Returning to one’s (new) normal timetables entails more than just establishing work and pleasure schedules. It also entails taking a serious step toward an active lifestyle—which is now a requirement, as remaining healthy is one of the most effective strategies to return to normalcy after two years of relative idleness.
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