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Advertisers enter a big-bang war in the process of wooing customers
Branding and Advertising

Advertisers enter a big-bang war in the process of wooing customers

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Future Group merges eZone and Hometown formats
Latest from Marketing World

Future Group merges eZone and Hometown formats

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Marico planning a turnaround strategy, spinning off Kaya Skin
Product Reviews

Marico planning a turnaround strategy, spinning off Kaya Skin

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Sony to get back into movie production after increasing stake in Multi Screen Media
Latest from Marketing World

Sony to get back into movie production after increasing stake in Multi Screen Media

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Ruchi Soya adopts a new promotional strategy to enter Bengali Kitchens
Branding and Advertising

Ruchi Soya adopts a new promotional strategy to enter Bengali Kitchens

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MIRC unveils 32 new models, targets 18 per cent market share in home AC segment
Latest from Marketing World

MIRC unveils 32 new models, targets 18 per cent market share in home AC segment

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HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy
Consumer Behavior and CRM

HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy

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Pepsi Co releases new commercial for sixth edition of Indian Premier League
Latest from Marketing World

Pepsi Co releases new commercial for sixth edition of Indian Premier League

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Van Heusen diversifies its portfolio, plans for more steps to fight slowdown
Latest from Marketing World

Van Heusen diversifies its portfolio, plans for more steps to fight slowdown

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Cricketer Anil Kumble dons a Teacher’s hat
Branding and Advertising

Cricketer Anil Kumble dons a Teacher’s hat

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