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Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
Campus Spotlight

Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi

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Deals are not the only factor to woo shoppers!
Consumer Behavior and CRM

Deals are not the only factor to woo shoppers!

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Social media- A convergence point to engage customers
Social Media Marketing

Social media- A convergence point to engage customers

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China to overtake India in gold market
Marketing Research

China to overtake India in gold market

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Blogging – The Road Ahead for Online PR?!
Social Media Marketing

Blogging – The Road Ahead for Online PR?!

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Influence of Alcohol ads among Youth- CAMY study
Marketing Research

Influence of Alcohol ads among Youth- CAMY study

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Top 20 Exciting Youth Brands in India: Economic Times Survey
Branding and Advertising

Top 20 Exciting Youth Brands in India: Economic Times Survey

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Macro Consumer Trends – How Marketers Need to Respond!
Consumer Behavior and CRM

Macro Consumer Trends – How Marketers Need to Respond!

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Retailing Series 2 ;Indian Retail – The Way Forward
Sales and Distribution

Retailing Series 2 ;Indian Retail – The Way Forward

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Google Ads or Facebook Ads- Which is more effective?
Social Media Marketing

Google Ads or Facebook Ads- Which is more effective?

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