16th January 2025, Mumbai: Crompton Greaves Consumer Electricals Ltd., a trusted leader in energy-efficient home appliances, has unveiled an innovative outdoor campaign, “No More Big Bills with Crompton Geysers.” The campaign highlights the energy-saving benefits of Crompton’s water heaters while reinforcing the brand’s commitment to affordable, high-performance solutions for modern households.
Crompton has introduced life-sized geyser installations on high-visibility billboards across key cities, including Hyderabad, Chennai, Indore, Noida, Gurgaon, Delhi, Patna, and Ghaziabad. These billboards, strategically placed near residential complexes, flyovers, and hotels, ensure maximum visibility and effectively capture the attention of commuters.
The illuminated installations not only highlight Crompton’s modern and sophisticated geyser design but also deliver a powerful visual message about energy efficiency and cost savings. The creative execution captures commuters’ attention day and night, serving as a striking reminder that Crompton’s water heaters help reduce electricity bills without compromising on comfort. It effectively showcases how Crompton’s innovative water heating solutions provide worry-free convenience while minimizing energy consumption and lowering household utility costs.”
Echoing this message, Crompton’s latest TVC, Crompton Geyser On Energy Savings Full On!, humorously portrays a family’s concern over whether they’ve turned off their geyser. It introduces Crompton’s 5-star rated water heaters, offering energy-efficient, worry-free hot water without the fear of wastage or high bills, reinforcing Crompton’s reputation as India’s No. 1 5-star water heater brand.
Mr. Malhar Vadke, Vice President, Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said, “At Crompton, we are dedicated to enhancing our customers’ lives through innovative, energy-efficient solutions. The ‘No More Big Bills with Crompton Geysers’ campaign combines bold visual storytelling with our promise of high-performance, energy-saving appliances. This initiative underscores our mission to offer products that make a tangible difference in everyday life while strengthening our leadership in the home appliance space.”
Through this dynamic campaign, Crompton raises the bar for outdoor marketing by creatively blending product design, impactful visuals, and strategic media placement. By addressing the rising consumer demand for cost-effective and sustainable appliances, Crompton reinforces its position as a leader in energy efficiency.