New Delhi, 8th Jan 2025: Having had the privilege of supporting numerous apparel and lifestyle brands, including Myntra, Reliance Trends, AJIO, Tata Cliq Luxury, Nykaa and Amazon India, ICH NEXT—India’s first homegrown fashion forecaster — will soon launch a revolutionary tech-powered platform ichnextlabs.ai, designed to redefine the future of fashion forecasting. Developed at an estimated initial investment of nearly 100,000 USD, the Generative AI & ML-integrated lab will be India’s first integrated platform solving for the ‘Creators’ Journey’ in Fashion & Lifestyle, from Research to Ideation. Having enabled multiple fashion & lifestyle brands scale revenue by up to 6x with research-oriented fashion forecasting, ICH intends to further strengthen the business prospects, expanding into new genres with the next-generation ichnextlabs.ai.
The platform tracks India-wide content, covering everything from the latest news to trending fashion posts, helping analyze fashion & lifestyle sentiments and trends. Its user-friendly interface will allow seamless navigation between ICH NEXT trend forecast reports, the live research dashboard, and collaborative programming, making it a one-stop solution for fashion insights and ideation.
Sharing the idea behind creating the advanced Gen AI platform, ICH NEXT Co-Founder & Chief Creator Anuradha Chandrashekar said, “We truly wanted to solve for the creators in the process. While there are many available solutions focused on data analytics, logistics and product lifecycle management, there has been little focuson aiding the creators who are the first propagators of a new thought. ichnextlabs.ai is our hope to be more deeply embedded in a designer’s thought process, aiding a ‘design solutioning ecosystem’ that can truly solve for them! Being a designer myself, I understand the value in having such tools available, to having access to a trend sensitive environment where new thought is encouraged while also keeping a keen eye on consumer affinities.”
Kanika Vohra, ICH NEXT Co-Founder goes on to add, “Mitigating the risks associated with future investments in inventory and protecting business interests relies heavily on comprehensive research and analysis. In the fashion industry, product conversion times can range from 90 to 270 days, making it challenging to predict trends so far in advance without consumer-driven insights. Our platform analyzes both subtle and obvious influences shaping future consumer desires, enabling accurate trend forecasting. This approach blends AI with a deep understanding of the human zeitgeist. Investing in thorough research and fashion forecasting is a prudent and strategic choice that business heads should opt for.”