New Delhi, 15th January 2025: Lava International Limited, the leading Indian smartphone manufacturer, announced its strategic partnership with HDB Financial Services to introduce consumer financing schemes aimed at enhancing affordability and accessibility for offline buyers. The initiative reflects Lava’s commitment to its consumer-first philosophy, empowering first-time buyers with affordable schemes, and strengthening its market presence. Consumers can avail these benefits on Yuva and Blaze series.
Under this collaboration, consumers can benefit from flexible tenure options, affordable EMIs, and a wide range of schemes designed to provide a seamless purchase experience. Starting January, HDB financial schemes will be available across Lava’s extensive retail network.
Lava currently has similar tie-ups with Bajaj Finserv and Home Credit, and the addition of HDB Financial Services broadens financing options for consumers and enhanced on-ground experience at the outlet.
Commenting on the partnership, Puravansh Maitreya, Marketing Head at Lava International Ltd., said, “At Lava, we are dedicated to delivering exceptional value to our consumers by combining quality products with unmatched affordability. Our partnership with HDB Financial Services is a significant step towards making smartphones more accessible, particularly for first-time buyers. By expanding financing options, we aim to empower consumers with greater flexibility and convenience in their purchase journey.”
This partnership underscores Lava’s vision of creating meaningful solutions tailored to the needs of its customers, reinforcing its position as a trusted and consumer-centric brand in the market.