QUA, the cult-favourite brand renowned for redefining power dressing, proudly unveils its Fall/Winter 24 collection, DISGUISE. Known for crafting wardrobes that empower women to command every space with confidence and poise, QUA seamlessly blends versatility and elegance with a deep understanding of modern femininity’s multifaceted nature.
With Disguise, QUA delves into the innate, unspoken choices that define personal style and self-expression. The collection draws on an almost primal understanding of what feels right- a natural, internal compass guiding us toward pieces that reflect identity, mood and power. Disguise becomes a metaphor for the delicate balance between what we choose to reveal and what we hold back, embodying the tension between strength and vulnerability.
This collection transcends trends, speaking to a deeply personal sense of intuition and individuality. It unfolds through tactile layers of faux leather, lush velvets and soft leopard faux furs, offering a sensory exploration of texture and form. A palette of deep blacks, midnight blues, and striking blood reds contrasts harmoniously with creamy whites and rich chocolate browns, while silhouettes balance precision with fluidity—exuding power without compromising softness.
Divya Agarwal, Co-founder & Creative Director of QUA, adds, “Disguise is about embracing the strength and vulnerability within us, using fashion as a powerful tool to express that balance. With this collection, QUA seeks to empower women by offering a wardrobe that allows them to confidently own their complexity and move through the world with both grace and power.”
This collection is more than fashion- it is a celebration of the modern woman’s ability to move seamlessly between worlds, commanding attention with quiet power and unapologetic grace. By redefining the boundaries of power dressing, Disguise offers not just clothing but an experience: an expression of who she is and who she dares to become.